Ad Impact Estimator

Budget & Returns

$5,000
Effective ROAS degrades as spend increases
5.0x
"How much credit to other factors?"
25%
$5,000

Impact Summary

Metric Current Full Impact Conservative (50%) Delta

Before vs. After

12-Month Projection

Is Your Budget Big Enough to See Results?

$2,000
5.0x
"How much credit to other factors?"
25%

Daily Revenue: Can You See the Difference?

Monthly View

What Does Waiting Actually Cost You?

Every month of delay isn't free — it's lost revenue you can never recover.

$5,000
5.0x
6 mo

Cumulative Revenue: Start Now vs. Start Later

You're Not Standing Still — You're Shrinking

In a compressing market, doing nothing isn't neutral. It's a decision to lose ground.

8%

Your Revenue Over the Next 12 Months (No Action)

Every Dollar You Give Weedmaps Builds Nothing for Next Month

Directory spend is flat — same result month after month. This channel compounds.

$2,000
8.5x
"How much credit to other factors?"
50%
12 mo

Cumulative Value: Directory vs. This Channel

Is the Fee Too Expensive — or Is It the Best ROI in Your Business?

The fee isn't a cost on top of ads. It's part of the investment that produces the return.

$5,000
$5,000
5.0x
"How much credit to other factors?"
25%

What You Put In vs. What You Get Back

Contract Builder

Configure the service package. Adjust toggles and sliders to match the prospect's budget and needs.

Configured Package
$3,500/mo
Slide to see what fits at this price
$3,500
Same deliverables, different time scale
4 weeks
Creative Production
Ad Tests ?
2x ad tests = 8-16 creatives
2x
Video Editing ?
1x video production package
1x
Graphic Design ?
1x graphic design package
1x
Service Components
Reporting ?
2x/mo: 1 detailed + 1 PDF dashboard
Full
Live Dashboard ?
Always-on performance dashboard
Monthly Strategy Call ?
1x/mo dedicated strategy session
Ad-Hoc Calls & Urgent Comms
Phone/text for urgent needs
White Glove Email Support ?
Dedicated email communication
Contract Terms
$1,750
3 mo
Monthly
Add-Ons
AI Graphic Creative ? $500/mo
AI-generated graphic ad creative
AI Video Creative ? $1,000/mo
AI-generated video ad creative
Google Ads ? $500/mo
Google Ads management
Email Management ? $1,500/mo
Full email marketing management
Deal Discount
Max 10% of total. Use as a closing lever.
$0

Full Package vs. Configured Package

Salesperson Cheat Sheet — Internal Only

This section is for you, not the prospect. These are negotiation levers — services we already provide but can be presented as value-adds during the deal.

Psychological Value-Adds (Zero Cost to Us)

These are always included regardless of what the contract says. Use them as negotiation chips — toggle them on as a concession when the prospect pushes back on price. It costs us nothing but feels like a win for them.

White Glove Email Support We always respond to emails with full attention. Toggling this on adds "$150/mo value" to the package. Use it: "I'm going to include our white glove email support for you — normally that's a $150 add-on."
Ad-Hoc Calls & Urgent Comms We always pick up the phone for urgent issues — account suspensions, regulatory letters, performance drops. Toggling this on adds "$150/mo value." Use it: "I'm also adding our priority communication line — phone and text for anything urgent."
Monthly Strategy Call We do strategy calls with every client. Toggling this on adds "$250/mo value." Use it: "Let me throw in a dedicated monthly strategy call — that's one-on-one with your strategist every month to review performance and plan ahead."
Detailed Monthly Report We produce detailed reports for all clients. Default is "Basic" (PDF dashboard only). Sliding to "Full" adds the detailed report for "$300/mo value." Use it: "I'm upgrading your reporting to include a full detailed analysis every month — not just the dashboard numbers, but the insights behind them."

How to Use This on a Call

  1. Start with the configured price (defaults unchecked). Present it as the base package.
  2. If the prospect pushes back on price → don't drop the price. Instead, toggle these on one by one: "Tell you what — let me add in our white glove support and priority communication line. That's $300/mo in value I'm including."
  3. If they need a lower price → use delivery cadence and service reductions (the real cost levers). Then add value-adds back: "I moved you to a 2-month cadence to hit your budget, but I'm keeping the strategy calls and detailed reporting in there for you."
  4. The prospect feels like they negotiated a better deal. You gave away nothing that costs us anything.

Real Cost Levers (Actually Affect Margin)

Ad Tests Each ad test = real creative production hours. Reducing from 2x to 1x saves real money but hurts optimization speed.
Video / Graphic Design Real production cost. Removing video entirely is a significant margin saver but limits creative options.
Delivery Cadence Extending to 2 or 3 months reduces our monthly workload proportionally. Good lever for budget-constrained prospects.
Setup Fee Real onboarding cost. Reducing it is a one-time concession — use as a closing lever: "I can waive $500 off setup if we close this week."
Add-Ons AI creative, Google, email management are all real services with real cost. Only add if the prospect needs and will pay for them.

Impact Projection — Scenario Comparison

Three scenarios showing how budget, assumptions, and market conditions affect projected impact.

12-Month Revenue Projection — All Scenarios

Cohort-Stacked New Customer Revenue — All Scenarios